What are your strategies for presenting design concepts to clients?
....Particularily when you have one killer one and a few other sorta lame ones?
How do you emphasize the one to really want them to go with and de-emphasize the ones you don't?
....Particularily when you have one killer one and a few other sorta lame ones?
How do you emphasize the one to really want them to go with and de-emphasize the ones you don't?
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SF Bay Area
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Re: strategies
Wed, January 24, 2007 - 12:09 PMi NEVER show stuff that i don't want clients to go with...because those are always the ones they choose.
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Re: strategies
Mon, February 5, 2007 - 3:43 PMA friend of mine the other day suggest a rule of three.
She said she always presents 3 options. 1 that is what she thinks is a compete cater to client-wants and interpretations, one that is her far-out best, wildest, favorite treatment, and the third is the is .. either a compromised variation, or other treatment.
She normally finds the client to helpfully list the likes and dislikes of each to send her in her next direction.
Sounded good to me, does that sound sensical, am I answering the right question? -
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Re: strategies
Tue, February 6, 2007 - 12:27 PMI guess my question was more related to the method of presentation....
This is what I ended up doing: I sent the client what I thought was the best design, the one I preferred. I only sent that one, then let the client think about it for a while. He didn't seem too sure, so I sent two more, but only after a day or two. Since he had more time with the better design, I think it grew on him, and he decided on that one. *Phew!*
I just wasn't sure if I should send them all at once or not.... that seemed like trouble. -
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Re: strategies
Tue, February 6, 2007 - 12:34 PMquestion: better design?
granted, I know little, and graphic design is more of a hobby than a profession for me. But 'taste' aside, shouldnt the BETTER design. . be BETTER.. for explainable rational reasons if not 'feel' .. shouldnt a person be naturally drawn to the BETTER design? if they're not, doesnt that bring into question whether it is actually better? -
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Re: strategies
Wed, February 14, 2007 - 10:30 AMKeep in mind taste are different and they are paying.
So they should get to decide.
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Re: strategies
Wed, February 14, 2007 - 2:08 PMDefine better design.
I don't think you could get 5 professional artists to see eye to eye completely on what a best design is. It really is in the eye of the beholder and the non graphic artist client is going to have a different set of criteria in defining their best design standards.
They may be more interested in the information conveyed and how readable it is. Yeah they want something pretty but they might have a different idea then you on that. Where as you may have some great idea about show xrays in the background (for example), your client might like a grey background. Since grey is their favorite color, or its always brought them luck or they have had previous success with that color. In my book the customer is always right as long as they're paying.
Now, I feel you. I get clients that I cringe at their sense of aesthetics. I just try my best to steer towards the tasteful (IMHO) and take their money when its done.
There is no better. Only what we like and what they like. Hopefully we can find an amicable place somewhere in the middle.
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